Join the LinkedIN group “People-Driven Logistics Software – eCommerce & Supply Chain Forum”!

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Group Profile

Discussions, suggestions and questions re supply chain optimization through intelligent software solutions. Best Practice, referrals and business cases. This group is all about sharing. Benefit from the cumulative experience and knowledge gained from hundreds of logistics software implementation projects with leading worldwide brands from a variety of industries…

Join Link:


We welcome member no. 1.000 – You?


Sosiale Media: Google+ …Totalt verdiløst?

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For en stund siden bestemte jeg meg for å sette opp en enkel blogg via WordPress – den du leser nå. Hovedformålet for bloggen var å ha en «basisplattform» for alle faglige innlegg jeg publiserer og deler via andre sosiale media som f eks LinkedIn, Facebook og Twitter.

Målet var altså ikke nødvendigvis å få altfor mange direkte følgere eller lesere på bloggen, men mer å ha ett eget «artikkelbibliotek» – «Hvor/Når skrev jeg hva?» Etter at jeg satt opp bloggen har jeg spart utrolig mye tid på å distribuere artikler ut fra samme sted, istedet for som tidligere «å finne opp kruttet for hver kanal». Hyggelig allikevel å se at flere og flere både leser og følger bloggen jevnlig! (De fleste av mine lesere befinner seg på LinkedIn, noe som kommer tydelig frem nedenfor.)

henvisninger 08-2013

Men, tilbake til tittelen; En av «deleknappene» man finner på WordPress, peker til Google+.  Jeg har derfor alltid lagt ut like mye stoff til denne kanalen som f eks LinkedIn, Facebook og Twitter.  Resultatet på forrige bloggstatistikk er imidlertid ganske nedslående for Google+ sin del, dersom mitt eksempel ovenfor skulle være likt for flere bloggere…(Referrals/Henvisninger.)

– Hva er din egen erfaring? Er det i det hele tatt noe vits i å distribuere innlegg til Google+?

P.S: Må benytte anledningen til å skryte av WordPress; Utrolig brukervennlig verktøy, rimelige priser, enkelt å skifte layout, legge til widgets og nye funksjoner – i det hele tatt fungerer det meste slik det skal! 

Logistics and Social Media: Maximize your visibility – and get qualified sales leads by understanding LinkedIn

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Lesson 1: Maximize your visibility

One thing LinkedIn doesn’t tell you is that you are only as visible as the size of your network. Let’s have a look at the «three degrees» of connections (On LinkedIn, people in your network are called connections and your network is made up of your 1st-degree, 2nd-degree, and 3rd-degree connections and fellow members of your LinkedIn Groups.)

As an example, here’s my own current network broken down by “degrees” below:


Tip 1: Find your own stats here: http://www.linkedin.com/network?trk=hb_tab_net

Tip 2: Get a cool map of your network at LinkedIn here: http://inmaps.linkedinlabs.com/faq

Now, let’s get back to the “degrees” above – what do they really mean?

1st-degree – People you’re directly connected to because you have accepted their invitation to connect, or they have accepted your invitation. You’ll see a 1st degree icon next to their name in search results and on their profile. You can contact them by sending a message on LinkedIn.

2nd-degree – People who are connected to your 1st-degree connections. You’ll see a 2nd degree icon next to their name in search results and on their profile. You can send them an invitation by clicking Connect or contact them through an InMail or an introduction.

3rd-degree – People who are connected to your 2nd-degree connections. You’ll see a 3rd degree icon next to their name in search results and on their profile.

– If their full first and last names are displayed, you will be able to send them an invitation by clicking Connect.

– If only the first letter of their last name is displayed, clicking Connect is not an option but you can still contact them through an InMail or an introduction.

Fellow members of your LinkedIn Groups – These people are considered part of your network because you’re members of the same group. You’ll see a Group icon next to their name in search results and on their profile. You can contact them by sending a message on LinkedIn or using your group’s discussion feature.

Out of Network – LinkedIn members who fall outside of the categories listed above. You can contact them through an InMail.

So for every connection you add, your network grows exponentially. (I.e, add me, and then all my number 1’s become your number 2’s!)


Tip 3: So, if you are into logistics (and strangely enough still not linked up with me on LinkedIn), try out this little exercise:

First; check your network stats (see tip 1)

Second; add me by using this link http://no.linkedin.com/in/catohoberg/ (use the email address cato.hoberg@gmail.com if necessary)

Third; check your network stats one more time – see any difference? Thought so!


Lesson 2: The more visible you become, the more you’ll show up in searches related to your tags, keywords and industry. You’ll soon notice a significant increase in the section ««Who’s Viewed Your Profile» in the right column of your LinkedIn homepage.

So, how does «Who’s Viewed Your Profile» really work?

The «Who’s Viewed Your Profile» feature helps you understand who’s been looking at your profile recently and how many times you have shown up in search results.


You can select what others see when you’ve viewed their profile from the Settings page. There are three different ways LinkedIn show information on who’s viewed your profile, based on the profile viewer’s privacy settings:

* Name and headline.

* Anonymous profile characteristics such as industry and title.

* Anonymous LinkedIn user.


You’ll see profile stats about who’s viewed your profile if you have a premium account. This will also give you access to Profile Stats Pro. You will also be able to see the profile stats if uou have a free basic account and have set your privacy settings to show your name and headline. You won’t see any profile stats if you have a free basic account and have set your privacy settings to remain anonymous.

Update: http://blog.linkedin.com/2013/06/03/check-out-whos-checking-you-out/

I hope these two lessons were helpful, and would love to hear about how you use LinkedIn as the powerful sales tool it really is!

Update: LinkedIns new graphical view of your viewers:


Social Media: Got an iPad? Curious about SoMe? Read this!

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Picture: Logitechs solar powered iPad keyboard/folio. Couldn´t do without it. No more chargers, cables, contacts…

Leave your sad laptop at the desk, grab a cup of steaming hot black coffee, put your feet up – and start exploring App Store. Your iPad will soon be your favourite device for all of your Social Media acitivities.

Below are 10 apps I recommend you try out. You probably know some or most of them already? If not – go for it!

Here goes:

1) Tweetbot: The best Twitter app I´ve tried so far – and I have tried them all. (Follow @CatoHoberg on Twitter!)


2) Proinsights: Impressive, informative and slick app for LinkedIn-users with small/medium/average sized networks. Powerusers don´t even need to download – the app just crashes if your network is too big. For the rest of you: A «show-off» – app if I ever saw one. Cool.


3) about.me: The gateway. All your web presence at one site. As they say: «Make it easy for people to learn about you and find what you share»… (Visit http://about.me/CatoHoberg )


4) Followorks HD: Userfriendly «Twitter-follower-manager». Nice.


5) Blogsy: The best blogging app for iPad. (This article is posted by Blogsy on iPad).


6) Unfollow: Another Twitter «unfollow» tool. Handy.


7) Evernote & Dropbox: A marriage made in heaven. Makes your Ipad complete. Maybe not in the category SoMe-apps per se, but you just can´t do without them if you actively post/upload.


8) HootSuite: The most popular Social Media Management Dashboard. Be patient.


9) Klout: Measure your SoMe progress/influence. Quote: «Klout’s mission is to empower every person by unlocking their influence». Unquote. Visit http://klout.com/#/CatoHoberg


10) Flipboard: After you´ve installed and configured Flipboard, connected all your social media accounts and selected your interests, this app provides you with a streamlined, stunning presentation of all your streams/news feeds in a glossy «magazine» format. A must-have.



These are just some of the apps on top of my mind, the list could easily become huge. What´s your top ten? I would love to see your lists!

Comment: I take it for granted you have installed all the SoMe basics* before you consider this list. *Official apps for i.e. LinkedIn, Facebook, Twitter, Google+, Pinterest, Xing, Viadeo – and of course WordPress if you´re a blogger…

Happy padding!

Social Media: 5 excellent (and free) Twitter tools

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Highly recommended:

1) SocialBro: http://www.socialbro.com (…“SocialBro allows you to gain an in-depth understanding of your Twitter community by allowing you to search for specific criteria within it.”)

2) ManageFlitter: http://manageflitter.com (…“ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter”)

3) Tweepi: http://tweepi.com (…“Tweepi helps you make sense of your Twitter social graph, with stats.”)

4) Bottlenose: http://bottlenose.com (…”Bottlenose provides live social intelligence for marketers by analyzing activity across all the major social networks. Use it to search, monitor, analyze, target, and engage in real-time.”)

5) JustUnfollow: http://www.justunfollow.com (…”is an easy way to manage twitter”)

I´m sure your presence on Twitter will improve radically after you´ve tried out (and got the hang of) the tools above. Good luck tweeting – and follow me @CatoHoberg on Twitter!

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