The easiest way to keep up with Scandinavian logistics & eCommerce in Social Media:

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– Blog: https://blogistikk.com/  (3300+)

– Twitter: @CatoHoberg  (2700+)

– LinkedIn: http://no.linkedin.com/in/catohoberg/  (9000+)

– Google+: google.com/+CATOHOBERG  (1800+)

See you!

Join the LinkedIN group “People-Driven Logistics Software – eCommerce & Supply Chain Forum”!

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Group Profile

Discussions, suggestions and questions re supply chain optimization through intelligent software solutions. Best Practice, referrals and business cases. This group is all about sharing. Benefit from the cumulative experience and knowledge gained from hundreds of logistics software implementation projects with leading worldwide brands from a variety of industries…

Join Link:


We welcome member no. 1.000 – You?


Sosiale Media: Google+ …Totalt verdiløst?

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For en stund siden bestemte jeg meg for å sette opp en enkel blogg via WordPress – den du leser nå. Hovedformålet for bloggen var å ha en «basisplattform» for alle faglige innlegg jeg publiserer og deler via andre sosiale media som f eks LinkedIn, Facebook og Twitter.

Målet var altså ikke nødvendigvis å få altfor mange direkte følgere eller lesere på bloggen, men mer å ha ett eget «artikkelbibliotek» – «Hvor/Når skrev jeg hva?» Etter at jeg satt opp bloggen har jeg spart utrolig mye tid på å distribuere artikler ut fra samme sted, istedet for som tidligere «å finne opp kruttet for hver kanal». Hyggelig allikevel å se at flere og flere både leser og følger bloggen jevnlig! (De fleste av mine lesere befinner seg på LinkedIn, noe som kommer tydelig frem nedenfor.)

henvisninger 08-2013

Men, tilbake til tittelen; En av «deleknappene» man finner på WordPress, peker til Google+.  Jeg har derfor alltid lagt ut like mye stoff til denne kanalen som f eks LinkedIn, Facebook og Twitter.  Resultatet på forrige bloggstatistikk er imidlertid ganske nedslående for Google+ sin del, dersom mitt eksempel ovenfor skulle være likt for flere bloggere…(Referrals/Henvisninger.)

– Hva er din egen erfaring? Er det i det hele tatt noe vits i å distribuere innlegg til Google+?

P.S: Må benytte anledningen til å skryte av WordPress; Utrolig brukervennlig verktøy, rimelige priser, enkelt å skifte layout, legge til widgets og nye funksjoner – i det hele tatt fungerer det meste slik det skal! 

App of the day: Proinsights for LinkedIn (Ipad, Iphone, Android, Blackberry)

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myInfographics m yInfographics

@ LinkedIN? Then you should try this app:

«ProInsights is a powerful application that «reads between the lines» of your LinkedIn profile, churns out meaningful insights and presents them through stunning visuals. It radically transforms your plain LinkedIn data into beautiful infographics, which helps you absorb the essence of your data in just one quick glance. ProInsights thus helps unlock intriguing insights about yourself and your network that you had never really known before.

Download: http://www.proinsights.me/

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«ProInsights creates a host of thought-provoking insights, few of them being: the top countries and companies that your connections work in, a graphical timeline of your career and your «LinkedIn Quotient» which is essentially a weightage given to your LinkedIn profile based on your influence and reach. So now, you get to see where you stand in the LinkedIn universe and even share these insights on your Social Networks!»

Logistics and Social Media: Maximize your visibility – and get qualified sales leads by understanding LinkedIn

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Lesson 1: Maximize your visibility

One thing LinkedIn doesn’t tell you is that you are only as visible as the size of your network. Let’s have a look at the «three degrees» of connections (On LinkedIn, people in your network are called connections and your network is made up of your 1st-degree, 2nd-degree, and 3rd-degree connections and fellow members of your LinkedIn Groups.)

As an example, here’s my own current network broken down by “degrees” below:


Tip 1: Find your own stats here: http://www.linkedin.com/network?trk=hb_tab_net

Tip 2: Get a cool map of your network at LinkedIn here: http://inmaps.linkedinlabs.com/faq

Now, let’s get back to the “degrees” above – what do they really mean?

1st-degree – People you’re directly connected to because you have accepted their invitation to connect, or they have accepted your invitation. You’ll see a 1st degree icon next to their name in search results and on their profile. You can contact them by sending a message on LinkedIn.

2nd-degree – People who are connected to your 1st-degree connections. You’ll see a 2nd degree icon next to their name in search results and on their profile. You can send them an invitation by clicking Connect or contact them through an InMail or an introduction.

3rd-degree – People who are connected to your 2nd-degree connections. You’ll see a 3rd degree icon next to their name in search results and on their profile.

– If their full first and last names are displayed, you will be able to send them an invitation by clicking Connect.

– If only the first letter of their last name is displayed, clicking Connect is not an option but you can still contact them through an InMail or an introduction.

Fellow members of your LinkedIn Groups – These people are considered part of your network because you’re members of the same group. You’ll see a Group icon next to their name in search results and on their profile. You can contact them by sending a message on LinkedIn or using your group’s discussion feature.

Out of Network – LinkedIn members who fall outside of the categories listed above. You can contact them through an InMail.

So for every connection you add, your network grows exponentially. (I.e, add me, and then all my number 1’s become your number 2’s!)


Tip 3: So, if you are into logistics (and strangely enough still not linked up with me on LinkedIn), try out this little exercise:

First; check your network stats (see tip 1)

Second; add me by using this link http://no.linkedin.com/in/catohoberg/ (use the email address cato.hoberg@gmail.com if necessary)

Third; check your network stats one more time – see any difference? Thought so!


Lesson 2: The more visible you become, the more you’ll show up in searches related to your tags, keywords and industry. You’ll soon notice a significant increase in the section ««Who’s Viewed Your Profile» in the right column of your LinkedIn homepage.

So, how does «Who’s Viewed Your Profile» really work?

The «Who’s Viewed Your Profile» feature helps you understand who’s been looking at your profile recently and how many times you have shown up in search results.


You can select what others see when you’ve viewed their profile from the Settings page. There are three different ways LinkedIn show information on who’s viewed your profile, based on the profile viewer’s privacy settings:

* Name and headline.

* Anonymous profile characteristics such as industry and title.

* Anonymous LinkedIn user.


You’ll see profile stats about who’s viewed your profile if you have a premium account. This will also give you access to Profile Stats Pro. You will also be able to see the profile stats if uou have a free basic account and have set your privacy settings to show your name and headline. You won’t see any profile stats if you have a free basic account and have set your privacy settings to remain anonymous.

Update: http://blog.linkedin.com/2013/06/03/check-out-whos-checking-you-out/

I hope these two lessons were helpful, and would love to hear about how you use LinkedIn as the powerful sales tool it really is!

Update: LinkedIns new graphical view of your viewers:


Supply Chain: «RE-imagine. RE-mobilize.»

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Picture: Niklas Hedin, CEO Centiro Solutions.

Worth reading: Here´s another blog post I´d like you to read:

Source: http://www.centiro.se/2013/02/13/re-imagine-re-mobilize?utm_source=apsis-anp-3&utm_medium=email&utm_content=newsletter&utm_campaign=syrihop_TRP_SE#.UY3xGMsaySM

Niklas Hedin: «RE-imagine. RE-mobilize.»

Feb 13, 2013

Some observe that the pressure on companies and supply chains to improve and perform has never been higher, post-World War II, that is. The requirements for lower costs, better service and more agility is now simultaneous, and relentless. Some economic observers say that we live with structural challenges that have never been greater. Some of us may agree.

Some economic observers state that chaos and economic pressure is actually more normal than we tend to think. This all depends on the lens, context and timescale you choose when looking.

When I look across the landscape, I see a mixture of new and old thinking, a variety of really good companies and supply chains, and some that truly struggle.

Some that used to be well-performing and profitable supply chains, are now dragged out in the light of a new dawn, that reveals structural flaws when put in the context of today’s markets, where global and enlightened consumer pressure is driving new behaviors into industrial environments. Is this the end of the world as we know it? Is it time to shut the blinds and go back to sleep, hoping for some bad weather to blow past? No! This is a time of great opportunity. This, dear reader, is a great time to induce and mobilize change.

How do you make your customer feel?

When working with some of my own house gods and now dear friends Professor Dag Ericsson and Doctor John Gattorna, with sprinkles from Martin Christopher, the mix of thoughts for a new world starts to come together. I prefer to take the lens of an architect. Any supply chain is composed of a set of functions, and when I listen to many supply chain decision makers – most often – silos. But too often, using a house analogy, the bathroom was optimized for a family of two, but the kitchen was designed to cater for a football team having lunch. And no one had an overarching thought as to what the whole house would look like, or even less, how it should feel to live in it. No single thought is wrong on its own, but combined they are not harmonized to work together.

What is true for my analogy is true for many supply chains. Suboptimization is one of the true threats to supply-chain performance. Organizational structures, processes and IT systems are siloed to solve functional needs of an ever more distant past. And customers demand something else.

Structural flexibility – why not eat the cake and keep it?

The breadth of innovations that are available today changes the game in many fields and enable any company to advance in terms of process efficiency, service levels and cost reduction. New ways to think about organizational design (say goodbye to stale hierarchies), supply-chain design (goodbye, one-way supplier pressure, hello co-created innovations and shared value) and technology, where cloud-based IT architectures and mobility are two strategic and important enablers to mention for supply chain development.

One core idea with structural flexibility (Martin Christopher) and alignment (Gattorna) is to have the ability to use your different supply-chain capabilities more appropriately to the context. Strategists need to realize that a supply chain has to be able to change between a certain set of modes from one day to the other – and back again with no friction. Lean meets agile.

Old functions seen through a new lens is becoming the new Black

In particular, I see huge potentials in the field of transportation. Globalized supply patterns now need to be balanced with regional ones, new ways to fulfill customer promises with final mile services, or take control over inbound processes are enabled when own-fleet style transportation is blended with commercial networks. Good things happen when end-to-end measurements are applied.

In well-performing supply chains, I have not only seen cost reduction at levels of 20–40% becoming reality, I have seen changes to the degree where new business models are enabled, with a whole new level of customer satisfaction as a result. And based on recent research published in Harvard Business Review, we now know that low-friction service to customers is the best way to get customers to come back, and to buy more when they do.

New ways to utilize what used to be old, cost-centric functions is becoming a strategic capability when customer satisfaction and end-to-end thinking is applied. Welcome to the land where consumer insight (Ericsson) is blended with marketing, new IT tools and traditional supply-chain skills.

So where is your customer?

Well-trimmed supply chains and logistic functions are often great at measuring things. The one question you could take away from this blog and ask your colleagues is how each metric relates to customer satisfaction. Using my analogy – how does your house feel to live in for your customer? Do you have a holistic view, or do you have sub-optimized bathrooms, kitchens and bedrooms? In my experience, metrics are both used and more often abused. They often focus on doing things right, rather than doing the right things. Right that is when looking at context and customer.

Earlier in the summer of 2012 at a supply-chain summit in Singapore, I met some truly amazing people, so I thought I’d share quotes. Among others, I met Genevieve O’Sullivan, a senior supply chain leader for National Defence in Canada. She shared her insight that “To learn to live on the edge of knowledge is a critical skill.” These days, nothing could be truer. So how do you apply this in practice?

There are generations just around the corner, or even already in your customer base, or in your organization that have a good nose for what “good” looks like, and that have a well-developed allergy towards complexity. Listen carefully to them, blend in your vast experience and apply new thinking in terms of IT-tools, processes and measurements. Break your silos open, and let the happiness flow. That’s what the best do. Why shouldn’t you? I hope this blog spawned some new thoughts, and welcome you to contact me to continue the conversation.

Borås, February 2013

Niklas Hedin, CEO, Centiro Solutions

My 5 favourite logistics groups on LinkedIn

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1) Logistikkforeningen.no (http://www.linkedin.com/groups/Logistikkforeningenno-146399/about )

2) People-driven logistics software – Supply Chain Forum (http://www.linkedin.com/groups/Peopledriven-logistics-software-Supply-Chain-4910576/about )

3) Transport og Logistikk – Nordens største logistikkonferanse (http://www.linkedin.com/groups/Transport-og-Logistikk-Nordens-st%C3%B8rste-3879062/about )

4) LOAD – Fagdag innen Logistikk- og Netthandel

5) Social Media for Logistics

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