Social Media: 5 excellent (and free) Twitter tools

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Highly recommended:

1) SocialBro: http://www.socialbro.com (…“SocialBro allows you to gain an in-depth understanding of your Twitter community by allowing you to search for specific criteria within it.”)

2) ManageFlitter: http://manageflitter.com (…“ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter”)

3) Tweepi: http://tweepi.com (…“Tweepi helps you make sense of your Twitter social graph, with stats.”)

4) Bottlenose: http://bottlenose.com (…”Bottlenose provides live social intelligence for marketers by analyzing activity across all the major social networks. Use it to search, monitor, analyze, target, and engage in real-time.”)

5) JustUnfollow: http://www.justunfollow.com (…”is an easy way to manage twitter”)

I´m sure your presence on Twitter will improve radically after you´ve tried out (and got the hang of) the tools above. Good luck tweeting – and follow me @CatoHoberg on Twitter!


Social Media: Everything you want to know about LinkedIn – Facts & Figures 2013

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LinkedIn Global Stats 2013

…»Let’s have a deep dive again in the global LinkedIn statistics (previous edition LinkedIn facts & figures 2010). LinkedIn.com is visited by more than 50 million unique visitors each week via the web. They’ve viewed 2.6 Billion pages in the past month (Traffic for Dec 20, 2012 – Jan 18, 2013). Some of its users are very active, 1% of the addicts are responsible for 26% of all traffic! The average user spends 7 minutes and 22 seconds on the website.» Read more: http://www.globalrecruitingroundtable.com/2013/01/22/linkedin-facts-figures-2013/  Posted by  

Social Media: “What are the three most important pieces of advice you can give to someone who is new to social media?”

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This morning, I received the following question from Klout (www.klout.com ) : “What are the three most important pieces of advice you can give to someone who is new to social media?”

My answer was as follows:

1) Make up your mind; What do you want to achieve with your activity in the different SoMe channels? Then set up a rough strategy according to the above and follow it. Different strategies for different channels. LinkedIn, FB and Twitter will have to be handled very differently.

2) Focus. If you´re too broad or too general, you will drown among all the others. Stand out. What´s your particular niche? Home turf? Interests? Fields of expertise? What do you find interesting? Your readers will know…Who are the main influencers in your niche? Follow them, read them and share their best posts.

3) Less is more. Short, not long messages if/when possible. (Sometimes I struggle with my own advice here.) Quality. One post each day is better than three every third in my opinion…

Best of luck!

Cato Hoberg.

Maersk Line Social: Our social media channels – Which one is right for you?

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«In Maersk Line, we recently finalised a rather ambitious social media study in order to investigate the value of social media for a company like ours. The conclusion? That the value creation so far is huge, and there there’s an even bigger untapped potential looking ahead.» More: http://maersklinesocial.com/our-social-media-channels-which-one-is-right-for-you/




Social Media: Promising LinkedIn tool: Five Hundred Plus

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Five Hundred Plus is a personal CRM app that helps you cultivate your most valuable connections and always remember what you said to them last time you were in touch.

What is Five Hundred Plus?

Five Hundred Plus is an application that uses LinkedIn to help you make the most of your most valuable connections. You may have heard of «Customer relationship management» (CRM) applications used by companies to manage clients and leads. Five Hundred Plus is inspired by those tools but focuses on your own personal network, not your company’s. Our main objective is to help you track when you were last in touch with someone and when you should get back in touch so they don’t forget you. In essence, we:

  • Remind you to touch base with people by sending you an email
  • Help you keep track of when you got in touch with your contacts and what you said

Starka personliga varumärken – största konkurrensfördelen för företag

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Starka personliga varumärken – största konkurrensfördelen för företag.

Social Media: 7,5K down – 22,5K to go…

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(LinkedIn’s current contact limit is 30K.)

7500 på LinkedIn - mars 2013

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